Firmdale Hotels

The Soho Hotel

The Soho Hotel

The Soho Hotel has 91 individually designed bedrooms, suites and apartments and is situated in a quiet street in the heart of London’s entertainment neighbourhood.


Number Sixteen

Number Sixteen

Number Sixteen forms part of a mid-Victorian white stucco terrace and is situated in the heart of bustling South Kensington, just steps away from the Victoria & Albert and Natural History Museums and a short walk to Harrods, Knightsbridge and Brompton Cross shopping.



Charlotte Street Hotel London

Charlotte Street Hotel London

Charlotte Street Hotel is situated in the media neighbourhood just north of Soho. It is a minute’s walk from leafy Soho Square and the theatre district, within easy reach of the financial centre and is surrounded by some of London’s most vibrant bars, restaurants and cafes. Designer Kit Kemp has used a ‘Bloomsbury Group’ theme throughout the hotel which features original art from the period and a mural in the brasserie reflecting scenes of ‘contemporary London life’. The drawing rooms are in the spirit of Bloomsbury artists Duncan Grant and Vanessa Bell who were influenced by Matisse and the more colourful French painters.


Haymarket Hotel London

Haymarket Hotel London

Haymarket Hotel is situated on the corner of Haymarket and Suffolk Place in the heart of London’s theatre district. It is next door to the famous Haymarket Theatre Royal and is surrounded by some of London’s best restaurants and bars.